Our Story

PODs Consulting was founded on a simple belief: great brands deserve great execution.

After more than 25 years in the wine, spirits, retail, restaurant, and distribution industries, founder Don Sritong recognized a common challenge facing many businesses. Whether an emerging winery, an established supplier, a distributor, or a hospitality operator, success often depends on having the right strategy, relationships, and market expertise in place to turn opportunity into growth.

Having built businesses from the ground up, managed sales territories across multiple states, led market expansion initiatives, opened retail and restaurant concepts, and worked alongside some of the industry’s most respected producers, Don developed a unique 360-degree perspective on the beverage business.

PODs Consulting was created to bring that experience directly to clients.

Today, PODs Consulting partners with wineries, spirits brands, importers, distributors, retailers, and hospitality organizations seeking practical solutions, strategic guidance, and hands-on execution. We believe successful growth is built through strong relationships, clear communication, disciplined execution, and a deep understanding of the marketplace.

Our approach is straightforward: listen first, understand the business, identify opportunities, and develop actionable strategies that deliver measurable results.

Whether launching a new brand, expanding distribution, strengthening key account relationships, or building a long-term growth strategy, we work as an extension of our clients’ teams, providing expertise, accountability, and industry insight every step of the way.

Our Mission

To help beverage and hospitality businesses achieve sustainable growth through strategic leadership, meaningful relationships, and proven execution.

Our Values

Integrity
Building trust through honesty, transparency, and accountability.

Partnership
Working collaboratively with clients, distributors, and customers to create shared success.

Execution
Turning plans into results through disciplined follow-through and market expertise.

Innovation
Identifying creative solutions and opportunities in an evolving marketplace.

Passion
Bringing energy, enthusiasm, and commitment to every client engagement.

At PODs Consulting, we don’t just create strategies. We help bring them to life.

Strategic Insight. Industry Relationships. Proven Results. 🍷